The World Federation of Advertisers has launched the WFA Global Marketer of the Year Award to celebrate the role that regional and global marketers play in setting the course of our industry and inspiring others to be a force for good.
The new award will highlight those executives who are changing the industry for the better and inspiring their teams, both internal and external, to create campaigns that make a difference to society as well as the business they work for.
Nominations for the first winner of this new award will be sought via an expert jury of global marketers and industry experts – chaired by WFA President and RBS CMO David Wheldon – as well as from the wider marketing industry.
Those nominated should demonstrate outstanding leadership in three key areas:
- Evolving their organisation to be more people-centric, better able to respond to consumer needs and building happier, more engaged teams internally.
- Working smarter with partners, be they agencies or vendors, and ensuring that the whole team is aligned to the same goals.
- Delivering inspiring work that genuinely makes a difference, be that cultural, social or for the business.
They should also have been working for their current employer for two years or more.
Nominations will be considered by the expert jury in mid-October, with those shortlisted being profiled in Campaign later in the year. Members of the industry will then be able to vote for the first winner of the WFA Global Marketer of the Year before the winner is announced in February 2018.
The full list of judges is available at wfanet.org/globalmarketeroftheyear.