Tokyo will provide the backdrop for WFA's next Project Reconnect session on 16 May 2018 during
Global Marketer Week.


Many companies are putting instant financial returns over longer-term shared value, squeezing efficiencies to drive short-term financial profits. But Laurence D. Fink, President and CEO of Blackrock, the world’s biggest investor has hit back, telling companies to “contribute to society or risk losing our support”. If ever there was a business case for social responsibility, this is it.

This year's Project Reconnect session at Global Marketer Week on 16th May, in partnership with Unruly, will give you the chance to be Laurence D. Fink for the day. Our experts will run participants through some of the most celebrated marketing campaigns of 2017-18 and attendees will get to choose which brands do social purpose well and which just pay it lip service.

Jon Wilkins, Chairman at Karmarama, will set the mood and take a deep dive into the state of 'social purpose'. Paul Kemp-Robertson, Co-founder and Editorial Director at Contagious, will share case studies of brands he thinks makes the world a better place.

David Wheldon, WFA President and Chief Marketing Officer at RBS, Marc Mathieu, Chief Marketing Officer at Samsung North America, Bessie Lee, Founder of Withinlink, Stephen Kehoe, Global Chairman, Reputation at Edelman, and Koichi Yamamoto, Executive Creative Director, CDC & Chief Strategy Officer, DBA APAC at Dentsu, will debate and discuss on what it takes for companies to have authentic social purpose. The panel session will be moderated by Marketing Week Editor Russell Parsons.


The full agenda can be downloaded here. The event is free for WFA members. To book your seat, visit