In 2014, the Barbie brand had lost its relevance to the modern world and was out of touch with the expectations of parents today.  Barbie’s top marketer Lisa McKnight shared an amazing comeback story about how the brand refocused on its origin and its purpose and how those efforts shifted brand perception. From empowering marketing messages, to embracing inclusivity and diversity throughout its product line, to pursuing new technologies such as AI. Replacing silicone perceptions with silicon redemption.

For more information on what transpired during Global Marketer Week 2017 in Toronto, visit