Intrepid pioneer, entrepreneur and Malaysian legend Tony Fernandes tells the story of building a world-beating brand based on genuine consumer insight and human understanding to a 450-strong audience at the MAA & WFA Global Marketer Conference on March 17. In this keynote speech he also tackled some of the challenges and opportunities in leveraging data analytics to make AirAsia seem more human to their 20 million customers.

You can watch the exclusive WFA interview with Tony Fernandes here.